Pulse by Fierce
Pulse is a productivity app built around the premise of using biometrics to track a users stress level and help them identify and resolve the causes of their stress.
Role: Sole Designer and UX Researcher
📍 Where it Started:
Existing product with inconsistent and unintuitive UI.
Need to develop new features to attract and retain users.
No baseline of user research.
🏆 The Results:
V1 of the app refresh has seen an increase in user retention and app session length.
Ads featuring new mascot Mokita outperformed other ads.
Data driven decisions based on user interviews and real app sessions.
⚡ What Changed?
When I joined, the first directive was to give the existing app a total refresh while keeping the branding aligned with existing Fierce brand guides.
Reimagined the home page to highlight important information and establish a foundation for future features.
Introduction of new app mascot to deepen the app identity and connect with users.
Design of new features including an AI chatbot, Coaching sessions and integrated calendar events.
